This exhibit is a collection of citrus labels that represent the thousands used in Florida between the late 1800s and the 1960s. The labels in this exhibit are framed and ready for hanging and offer viewers a broad cross-section of one of Florida’s most colorful forms of advertising. Between the late 1800s and the 1960s, colorful paper labels decorated the ends of wooden crates that transported Florida citrus produce to northern markets.
Historical Exhibits and Education Center at the Historic Chidsey Library Building 701 North Tamiami Trail, Sarasota
On Friday, August 4, an enthusiastic crowd enjoyed accomplished author and public speaker, Liz Coursen’s presentation on the development of citrus labels as a marketing tool. Her comprehensive visual presentation compared the industry in Florida and California. According to Coursen, “One of the untold stories about citrus labels is the cutthroat competition that existed not only among the Florida-based growers, but, on a larger scale, between Florida and California to win the hearts, minds, and wallets of the buying population in the Northeast.” Along with the citrus labels, she incorporated vintage postcards that promoted the industry in both states, pointing out the similarities and the differences. Liz is a dynamic and entertaining speaker who had a real connection with the audience. A delightful reception with socializing and hors d’oeuvres started off the evening.
Thank you to Liz and our volunteers who put together the refreshments.
“Wonderful event today! Thank you very much for all those great gifts for the kids.” Vanessa Bush
On July 22, families enjoyed learning about the Florida Citrus Industry and the history of citrus in our state, which actually goes back to the Spanish colonial times 500 years ago. Kids got an introduction to Marvel’s newest Avenger, Captain Citrus, and were given ultra-rare Marvel Comics Avengers Assemble #1 featuring Captain Citrus along with super rare Captain Citrus collector cards!
Visitors also checked out the amazing citrus history exhibit, “Crate Expectations” which is open until August 31.